SAPA#0781 : Buying decisions modern consumer are increasingly dependent on the brand. Both as individual and as a community. A Strong brand will part of life style and community. Modern consumer “obliging” the products they consume to be a strong brand. And not just consumers. Prospective and qualified employees only willing to work in the company with a strong brand. Whilst the company competititiveness lies in a qualified employee. Mayora succeeded in doing so through the support of advertising and promotional budgets. How about the company you work at ? Sarapan Pagi presented by SNF Consulting